Australia poised to implement sports betting ads ban

Paola Ditto
Aprile 20, 2017

Cabinet is expected to consider new laws banning ads from betting agencies during live sporting events.

According to The Australian, Communications Minister Mitch Fifield will put forward the proposal to the cabinet on Tuesday, after having met with AFL Chief Executive Gillon McLachlan and NRL Chief Operating Officer Nick Weeks to discuss the prospect.

In order to soothe its relationship with sports networks who will be impacted by loss of betting advertising revenues, The Australian reports that the government will "engage in a trade-off" by lowering licensing fees.

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Australian sporting stakeholders have been critical of attempts to restrict gambling advertising, with AFL (Aussie Rules) and NRL (Rugby League) executives stating that a broadcast ban would be shortsighted as it would reduce funds for grassroots sport initiatives.

As yet, no Australian licensed bookmaker has commented on the matter, however, The Australian newspaper notes the high number of betting partnerships made between sports clubs and industry stakeholders. However, it is not yet clear whether a similar deal will be struck to compensate subscription television.

"The sports have co-operated with broadcasters and the government to ban live odds during matches".

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