The Cold War Between Facebook and Snapchat Heats Up

Remigio Civitarese
Aprile 20, 2017

"We are making the camera the first augmented reality platform", were the opening words of Mark Zuckerberg as he announced about the new reality image filters and interactive experiences to its new Camera Effects platform.

Artificial Intelligence (AI) is a powerful tool and Facebook is leveraging it to build fantastic visual experiences for people, including an AI-infused camera across Facebook, Instagram and Messenger.

The Facebook boss described the previous rollout of camera functionality across all of Facebook's apps as "act one". Unlike Facebook, Apple is reportedly eyeing wearables as a part of that revolution, and a newer player like Snapchat already has a Spectacles glasses product that links to its main app.

People will be able to use their phones to play games virtually on coffee tables, overlay statistics on a video of their daily run, leave a virtual note on the fridge, and more, Zuckerberg said on Tuesday on stage at F8, the company's developer conference in San Jose, California.

The research Facebook is doing related to VR has also translated into benefits for its AR program.

Facebook enterprise businesses tool Workplace also added chat bots.

Previously, Facebook had been focused strongly on virtual reality as the next big computing platform, particularly using Rift headgear made by its Oculus unit.

Create a digital avatar to hang out with friends in a virtual hangout. Even if you find someone with enough money to afford the latest virtual reality gear, they are most likely so busy working non-stop that they wouldn't have much physical time for entertainment.

At F8, Western Union announced a new bot that lets Messenger users in the US send money to recipients in more than 200 countries and in 130 currencies.

Facebook also enhanced its M virtual assistant to interact with third-party apps to order food or shop online.

The two companies have announced they are teaming up to allow users to access their accounts at physical stores. Facebook will have a paid version of this from September 30, and it will start charging at $3 for first 1000 people. Think of this as how Google displays data around a business or a place; Facebook will do the same, showing a user the place name of the place or landmark, address, photos, ratings based on Facebook user votes, etc. According to Facebook, each of the "Developer Circle" will be led by members of the community who can hold offline events, meetings, etc.

Developer Circles is a community-driven programme that's free to join and open to any developer. Here are just three important new features set to change your Facebook experience. It is a new platform that will let developers build AR apps that will intensify its battle with Snapchat.

Also, at the F8 conference, Facebook boasted about how popular the Workplace is, with more than 13,000 organizations relying on it for their daily operations.

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