U.S. soda sales drop again

Brunilde Fioravanti
Aprile 20, 2017

The per capita consumption of soda drinks, including energy drinks, fell to about 642 8-ounce servings a year ago, the lowest level since 1985, when the Beverage Digest began tracking consumption trends, the publication said on Wednesday.

Coca-Cola Co and PepsiCo Inc's sodas continued to lose United States market share in 2016, hurt by Americans ditching the drinks in favour of bottled water. Still, total volume grew for the two companies, with their water and sports-drink brands picking up the slack. The steepest volume declines were for Diet Pepsi (down 9.2%) and Diet Coke (falling 4.3%), with both losing market share a year ago though each still rank among the ten most popular soft drinks sold in the U.S. Diet Mountain Dew's volume dropped a more modest 0.1%.

"The beverage industry has undergone a seismic shift", said Michael Bellas, CEO of the group.

Coca-Cola and PepsiCo have expanded their portfolios of beverages and diversified pack sizes of carbonated drinks to appeal to increasingly health-conscious consumers. Volume of Coca-Cola's Dasani grew 5.3 per cent and PepsiCo's Aquafina gained 10.9 per cent in 2016, according to Beverage-Digest's annual report. That is a sign of success for Coca-Cola, which has increasingly focused on profit, rather than volume.

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