United Will Not Fire Employees Over David Dao Incident

Cornelia Mascio
Aprile 20, 2017

The Chicago-based United Airlines airline is reviewing policies with regard to handling oversold flights to prevent similar incidents, and talking to some passengers and employees on how the airline can take a more "common-sense approach".

Dr David Dao sustained a broken nose, concussion and two lost teeth after refusing to vacate his seat on an overbooked flight from Chicago to Louisville earlier this month.

In response to the public outcry over the incident, United has said that it will require its employees to book seats on hour in advance, to avoid similar incidents of passengers being forced to give up their seats after boarding.

Three staff members had been suspended over the incident.

United Airlines executives say it's too soon to know if last week's dragging of a man off a plane is hurting ticket sales. Munoz repeated his apology Tuesday to Dao, other passengers on the flight and the rest of the airline's customers.

He described the incident as a "system failure across various areas". "I'm sure there was lots of conjecture about me personally", he said.

Munoz and other executives vowed to treat customers with dignity, and said that what happened to Dao will never happen again.

In a recent interview with industry publication Corporate Counsel, Hawaiian Airlines chief legal officer Aaron Alter said that there are important lessons to be learned from the current crisis of reputation facing United.

He was asked if the company ever considered firing anyone, including management.

Last week, United announced that it will no longer call police to remove passengers from overbooked planes.

United Airline's Image Takes Online Beating In Memes, Comments: Social media reaction to video footage of a passenger being dragged from a full flight Sunday night has been swift and merciless. He said that United's forecast for the April-through-June quarter has not changed. The reported earnings per share were down from $1.23 booked in the first period a year ago. "But they believe in us and believe that we will get this fixed".

"We felt pretty good about the communications that we've had so far and our ability to reassure them and explain things like overbooking", Kirby said.

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