Zuckerberg to transform Facebook New Camera to depict reality

Brunilde Fioravanti
Aprile 20, 2017

A recent push by Facebook to add camera features to its suite of apps will help popularise AR, Mr Zuckerberg said.

As such, one of the main announcements of F8 was a new camera-effects platform that will be open to all developers to build on.

The first step was rolling out cameras across all of its apps, and the next step, the platform, launches in closed beta today, Zuckerberg said.

Augmented reality tools unveiled by Facebook were impressive but unlikely to reach the hands of users soon, according to Jackdaw Research analyst Jan Dawson.

With the camera-filter moves announced on Tuesday, Facebook is diversifying its bet and focusing on an area where it's already dominant: communications software.

Schroepfer showed off an AR Lego block that was projected onto a screen, on a 2016 smartphone versus a 2017 smartphone, with UploadVR reporting a "dramatic improvement in the past 12 months".

Facebook also launched a virtual world, called Facebook Spaces, created to let users of its Oculus Rift VR headset hang out with their friends wherever they might be.

Zuckerberg says Facebook will keep working on ways to prevent such tragedies. For example, Facebook recently launched its own "stories", which are a collection of photos and videos that can be viewed by friends for a limited amount of time, as well as various masks and filters heavily inspired by Snapchat.

While users might primarily see Messenger as a way to chat with friends, Facebook wants to make it a place where businesses and news organisations can connect with people.

Microsoft has an early lead in the Mixed Reality sphere, but their competition are the most well-funded companies in the world and they never sleep. All the work that we are doing here is going into glasses we all want.

The app, available to download now in beta, lets users create a virtual version of themselves (for some reason) that can then enter socialise with your other friends sad enough to give it a go.

In 2014, Facebook acquired its Oculus virtual reality goggles unit for $2 billion, although that division is a long way from making a mass-market product or contributing significantly to the company's earnings. AR is largely seen as a part of the larger VR space, but it is easier to get into the hands of consumers because almost every one of Facebook's users has access to a mobile phone camera.

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