Manchester United partners with the new Facebook augmented reality developer platform

Cornelia Mascio
Aprile 25, 2017

Facebook's new virtual reality app will make it feel like you're in the same room as friends, or on the same beach, garden or park - the new VR app can transport your avatar anywhere.

"We're launching in beta, and we'll add new features as we learn from your feedback and continue exploring what makes social VR experiences most meaningful", said Rachel Franklin, Head of Social VR at Facebook. Facebook, however, is quick to acknowledge that the app is still bare bones.

The goal is a fully immersive messaging ecosystem that allows effects to be added to photos or videos and control the view based on where the camera is aimed. Usually there's much ooh-ing and aaaah-ing over whatever it is that Mark Zuckerberg introduces.

Facebook's version seems to be aiming for a more personal experience.

"We're not just going to build basic cameras, we're going to build the first mainstream augmented reality platform", Zuckerberg said. It's features like these, Zuckerberg says, will be both fun and useful.

During his keynote speech at the company's developer conference F8, Zuckerberg said people would be able to do cool things like use their phones to play virtual games on coffee tables, overlay stats on an exercise video and leave virtual notes on the fridge. The data will include place names, addresses, photos, Facebook consumer ratings and more.

"I guess I'm not that anxious about that".

While Snapchat's offering to developers is limited to geofilters, Facebook has invited its worldwide developer community to use its tools to create geofilters, filters, masks, etc.

"Building an open platform I think is going to be one of the big advances that pushes this forward. all developers can work on [the open platform] so that way you don't just have 10 or 20 effects but you have thousands". The new AR Studio is bound to bring forth some exciting new applications and it will be very interesting to see what creative devs can come up with.

But, this isn't it. Zuckerberg also hinted at some Spectacle-like hardware in near future.

Facebook is planning to tap into augmented reality technology popularised by the hit smartphone game Pokemon Go.

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