Oppo RS9 is the third most popular smartphone in Q1, 2017

Rodiano Bonacci
Mag 12, 2017

While the launch of Samsung's new Galaxy S8 range came after the surveyed period, its mid-range model Galaxy J3 and Galaxy J5 came in 4th and 5th to represent the company. Through continuous monitoring, advanced analytics, and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts, and government organizations globally. Apple iPhone 7 Plus, with its bigger screen and higher pricing, shipped 17.4 million units for second place and 5 percent marketshare worldwide in Q1 2017. The company will initially start by assembling 300,000 to 400,000 iPhone SE handsets in India and the initial manufacturing of the model will not be dependent on any tax concession offerings from the government. The top-five most popular models accounted for 1 in 6 of all smartphones shipped, said Strategy Analytics in its latest report.

Research firm Strategy Analytics today released a report concerning the global smartphone market in the first quarter of 2017 (January - March). To outsell Samsung's cheaper models and be just behind the Apple iPhone in sales shows Oppo is certainly an achievement.

Although not distributed in all global markets, the brand now has a range of smartphones which, on paper, have little to envy of competitors. It will be interesting to see how these numbers change when Apple starts manufacturing the iPhone SE locally, because that could bring down the SE's price significantly-by as much as 10-12%.

According to the report, smartphone penetration hit a 48 percent growth rate in the first quarter of 2017. It is now the world's third-largest smartphone market, after China and the U.S.

Without a doubt, growing their share in India is now a priority at Apple and we should hear more about their developments in that country over the next few years.

Another technique is to dive deeper into developing markets. As a result, sales of the device tend to be stronger toward the end of the calendar year, and in advance of the Lunar New Year festival holiday. It now accounts for nearly 8 percent of all global smartphone browsing. ScientiaMobile says that "the upgrade potential for the iPhone 7 and 8 is significant if Apple can retain customers". For now, Samsung remains the most preferred brand in the country at 26 percent, but Apple follows second with 15 percent share.

Apple may be facing trouble in China thanks to the sliding performance of its flagship device, the iPhone.

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