National Basketball Association wants BARC not to release Republic TV viewership data

Remigio Civitarese
Mag 19, 2017

The NBA has in its letter to BARC said that the release of Republic TV's viewership data under such circumstances would amount to "aiding and abetting such malpractices" which could have serious consequences on the news broadcasting industry in India.

A report on Times Now said the channels have pulled out of BARC after the latter refused to accept their request to not release viewership statistics.

India Today Television and some other prominent English news channels have chose to pull out of Broadcast Audience Research Council of India or BARC rating system after it ignored News Broadcasters' Association's (NBA) request to not to release the viewership ratings of newly launched Republic TV.

Arnab Goswami's team from the republic, however, celebrated what they called a massive success.

National Basketball Association had written to Telecom Regulatory Authority of India (TRAI), saying the stems from Republic TV are being "registered by several multi-system operators/distribution platform operators/distributors under different genres in their EPG (Electronic Programme Guide) by listing it on multiple logical numbers (LCN)". Many news channels have tried it at some point to drive ratings.

National Basketball Association secretary-general Annie Joseph has informed BARC that Republic TV is not its member, and has warned it that the release of Republic TV's data would be tantamount to "aiding and abetting such malpractices which will have serious consequences on the news broadcasting industry in India".

[The council had] gone ahead and released the inflated and corrupt data for Republic TV as of this morning. This number is calculated by averaging the total number of views across minutes.

"It's a big bang launch but that was the expectation all along". Goswami has definitely come out with a different type of journalism which resonates well with the audience. It has also been added that advertisers would have to wait to see if these ratings remain sustainable over the upcoming weeks.

Arnab Goswami was followed by his ex-employer Times Now which received 1.44 million impressions. This will be Republic TV's first viewership data since its launch on 6 May.

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