Amazon is now developing its own wines

Cornelia Mascio
Luglio 8, 2017

Amazon is making a very clear play to try and dominate the grocery market.

The online retail giant is selling bottles of Pinot Gris and Pinot Noir.

The venture has been described as a "a next generation look at wine by an old wine family". Costco's Kirkland Signature Series, for instance, features a wide range of wines that include a Chateauneuf from France, Mendoza Malbec, and Napa Valley Cabernet Sauvignon.

According to Forbes, just 1,500 cases of each wine have been produced for the inaugural release, but Amazon has four more labels in the pipeline.

Artwork for the NEXT label is from a piece by Boise artist Sandy Marostica (1949-2011) that hangs in the home of Ed and Jodee King.

Amazon has launched the first wines that its in-house team has overseen from "conception to release", after partnering with King Vintners, a newly created division of King Estate Winery. "Today that direct link is at risk of being lost".

It also reflects growing demand for premium wine in the US.

'Amazon Wine provides a convenient destination for customers to shop a vast selection of high quality and every day wine brands, ' said Nick Loeffler, Next brand manager at Amazon Wine.

"We're thrilled to connect wineries, like King Estate, with millions of customers and give them an innovative format to launch new brands". The Next brand will also be offered on King's own website, but no one has said if it will also be available in wine stores or elsewhere.

Weeks after it gobbled up the supermarket chain Whole Foods, Amazon has taken a further swig of the food and drink industry.

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