Amazon Is Making Its Own Messaging App

Rodiano Bonacci
Luglio 17, 2017

The service will reportedly be called "Anytime" and will run on both smartphones and desktop computers.

If successful, there's also plenty of advertising opportunity there, as Facebook has found with its Messenger service. And now one can notice the entry of a big player in messaging field alongside more accepted messaging platforms like wechat, Facebook Messenger, WhatsApp, snapchat and more as Amazon is planning to launch its own messaging app named Anytime.

Chat with businesses. Get super service, on your terms: make reservations, check on your orders, and even shop! Anytime will also provide tasks that can be done in groups, like playing games, listening to music, and ordering food.

For all its promise, Amazon could struggle convincing users to use another messaging app on top of leading messaging platforms already hugely popular today. By contrast, WhatsApp features end-to-end encryption, which makes sure only the sender and the recipient can read messages going in and out - not anybody in between. Anytime by Amazon will apparently let you "reach all your friends just using their name" without needing their phone numbers. Anytime see, s to be a more ambitious messaging platform, one created to contend against other messaging apps in the market such as Facebook Messenger or WhatsApp, Viber and many more. There is no any plans from Amazon to launch this app in this year.

Rumors will be put to rest as soon as Amazon releases an official confirmation and beta of this app. However, it's not at all surprising to hear that the company might be making a messaging app of its own.

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