You Can Now Upload Videos To Reddit

Rodiano Bonacci
Agosto 18, 2017

Aiming to increase video consumption and grow advertising on its platform, Reddit has launched a native video player that will enable users to upload video directly to the site vs. using an outside service.

The social link aggregator and self-proclaimed "front page of the internet" announced that users on a select number of subreddits can now upload videos to the site directly.

The new video player is connected to the Reddit app, but it can be used for any clip from a user's library, so long as that video is under fifteen minutes in length.

Uploaded videos can also be instantly converted into gifs with the native gif converter on Reddit. It raised $200 million from investors last month to further that goal sand introduced video ads a couple of months ago.

Reddit has begun rolling out native video support for its desktop and mobile websites, as well as the official Reddit apps.

Redditors can record a video within the Reddit app for Android and iOS, or upload a pre-recorded video from the gallery. Reddit's new video platform is still now in beta, but it will become available to majority of communities that are under the "safe for work" classification. "Prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts".

In announcing its video player, Reddit stressed that its new development would make it significantly easier for users to share content. "No third-party uploads, new tabs, or back arrows necessary", Reddit said.

Reddit is making a move in the world of video hosting.

Redditors can also read comments and engage in conversation while watching a video on Reddit. Reddit already hosts native video ads on its site, but there's nothing that's stopping the company from adding support for pre-roll or mid-roll video ads, as pointed out by The Next Web.

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