Bell Pottinger officially collapses into administration

Cornelia Mascio
Settembre 13, 2017

Beleaguered public relations firm Bell Pottinger has gone into administration in the United Kingdom after running a scandalous campaign that incited racial tensions in South Africa.

Scores of clients dumped the firm following pressure and protests from South Africans for work the firm did for the politically connected Gupta family.

The public relations outfit was put on the auction block the week before but was unable to find a buyer, after news of its actions led to an exodus of clients.

But Bell Pottinger crumpled following a scandal of its own making.

British politician, Peter Hain said some justice had finally been served and that the company ought to be ashamed.

Things aren't looking so well for the castellated PR firm after it's expulsion from the industry trade body for rousing racial divisions in South Africa during its most recent Campaign.

"It [Bell Pottinger]... paid the ultimate price and quite righty too because they deserve it", he added.

As a result, several clients including HSBC band and luxury goods company Richemont had severed ties with the firm.

By some accounts, the Gupta's aim was to distract from claims which had been levelled against themselves for their alleged close links to South African president Jacob Zuma.

The London-based parent firm was thought to be roughly £5m into the red when it went under - in part related to payouts to former management, including its co-founder Tim Bell who left last summer - with likely no prospect of recouping those amounts.

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE