Munroe Bergdorf hired to be new face of make-up brand Illamasqua

Modesto Morganelli
Settembre 16, 2017

"So when a transgender woman of colour, who has been selected to front up a big brand campaign to combat discrimination and lack of diversity in the beauty industry, speaks on her actual lived experience of being discriminated against because of her race and identifies the root of where that discrimination lies - white supremacy and systemic racism - that big brand can not simply state that her thoughts are not "in line with the ethics of the brand", she wrote.

She has now been announced as the face of Illamasqua cosmetics. She speaks out about the issues that affect not just her but the rest of our generation, seeking to improve the society we live in.

She took to Instagram to make the announcement. "If you don't stand for something, you'll fall for anything".

Last month, transgender model Munroe Bergdorf made history by being the first trans woman to front a L'Oréal United Kingdom campaign.

"L'Oreal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have made a decision to end our partnership with her".

'Cause, you know, performative allyship and whatnot.

In a note posted to its official Twitter account, the company said, "As a longstanding Illamasqua collaborator, we are angered to hear that Munroe Bergdorf has been dropped from the L'Oreal True Match campaign".

This time, it's for the brand Illamasqua, which in the past has taken hard stances against things like the Trump administration, fascism and discrimination.

'We don't stand or accept any form of racism, but we also believe Munroe's comments have been edited out of context by a certain media title (who we won't bother naming) without telling a true story. We must all be free to talk about social issues in a constructive and tolerant way'. "We just want to ensure those are thoughtful discussions, and meet the other criteria in the guidelines", Stiegman continued. "L'Oréal knew that when they hired me", she added.

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