Defenders Is Marvel/Netflix's Least-Watched Series to Date

Brunilde Fioravanti
Settembre 21, 2017

One explanation may be that each of the individual street heroes appeals to different kinds of viewers, at least among Netflix members who had never watched content tagged as in the "superhero" genre before. Seriously, you have a better chance at discovering the nuclear launch codes than digging up official ratings for a Netflix original.

Marvel Television's crossover series The Defenders isn't performing as well as Daredevil, Jessica Jones, Luke Cage or even the ill-received Iron Fist in its first thirty days in the U.S.

Compared with The Defenders, the previous premieres of Iron Fist, Luke Cage and Jessica Jones performed relatively equally in the first 30 days, accounting for 28%, 27% and 26% of Daredevil season 2's viewership, respectively. It's worth noting the research was limited to Netflix subscribers in the USA who watched at least one episode of each show. In addition to the comparison numbers to Daredevil season 2, Jumpshot says The Defenders had the biggest week-to-week drop of all the series, declining 67 percent, 48 percent and 41 percent, in the ensuing weeks after its August 18 premiere. But the initial consumption of a series is often a good indicator of its long-term performance, and it's worth noting that "The Defenders" showed a significant drop in viewers in the first month on the service. For one thing, the show received mixed reviews from critics.

Each of Marvel's Netflix series has a signature style or calling card: Daredevil boasts acrobatic fight scenes;Jessica Jones is sardonic, sexual, and dark;Luke Cage is an allegory about power that's laced with hip-hop; and the mess that is the first season of Iron Fist is all about mystical martial arts.

The series is expected to premiere later in 2017, but Netflix has yet to announce a release date.

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