Trix cereal is bringing back artificial colors because customers complained

Cornelia Mascio
Settembre 22, 2017

General Mills, the US -based maker of multi-colored kids' cereal Trix, said it will bring back the original, artificially-colored version after customers complained.

General Mills introduced the natural-flavor version past year, replacing artificial colors and flavors with coloring made from radishes, purple carrots and turmeric.

The Minneapolis-based company had made the changes in 2016 to try and appeal to parents who were increasingly concerned about what ingredients were in their food.

General Mills has heard your cries, and now it's giving the customers what they want: artificially colored cereal that reminds them of their childhood. But the cereal lost its famous neon colors, and the blue and green pieces had to go because the company couldn't find natural replacements.

The company was able to come up with alternatives for red, orange, yellow and purple Trix pieces, it was too hard to find natural alternatives for blue and green that achieved the right taste and color so those colors were dropped all together.

But customers have complained, with one reportedly calling the new product "basically a salad", the Wall Street Journal reported on Thursday.

General Mills says Classic Trix will return to supermarket shelves in October, and it will continue to sell the natural version, too.

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