Sainsbury's, Co-op and M&S to participate in 'autism hour'

Modesto Morganelli
Ottobre 1, 2017

Co-op branches will turn off the in-store radio, TV screens and Tannoy announcements to give shoppers with autism a break from the "overload of too much information".

Sainsbury's has become the latest retailer to sign up to Autism Hour as part of a nationwide campaign led by the National Autistic Society.

More than 600 Sainsbury's stores, 2,500 Co-op stores and selected M&S stores will make their environments more "autism-friendly" at 10am to mark the charity's annual initiative.

Meanwhile, participating Sainsbury's stores will turn down Tannoy and self-checkout sound, as well as turning off café music, to create a "calmer shopping environment".

The National Autistic Society's Autusm Hour aims to tackle the fact that just a third of those with autism go shopping because of the difficulties they experience.

"It's an excellent initiative which will not only help increase awareness and understanding of autism amongst our colleagues and customers but also provide an enhanced shopping experience for people with autism in the communities we serve".

Amanda Godsell, health development manager at 1610, said: "It is estimated that around 700,000 people are on the autism spectrum in the United Kingdom, which is more than 1 in 100 people".

"Our Too Much Information campaign has highlighted that the smallest changes can make the biggest difference for autistic people". Autistic people often find social situations hard and struggle to filter out the sounds, smells, sights and information they experience, so the Autism Hour aims to make shopping a more comfortable experience.

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE