Porsche launches subscription program for sports cars and SUVs

Rodiano Bonacci
Ottobre 12, 2017

The on-demand short-term rental program will begin in Atlanta and will start at $2,000. Customers who avail of the Launch subscription plan will get access to eight models which include the Cayman S, 718 Boxer, and Cayenne.

That's the entry-level package, and it costs $2000 a month.

There's another step up the ladder of choice, with a monthly fee of £2,250 giving access to a bigger range of 22 models including the 911 Carrera S, Panamera 4S and Cayenne S E-Hybrid.

The high cost of the membership plans covers vehicle tax and registration, as well as maintenance, insurance, and detailing fees. Due to the sheer value of the cars that subscribers will be getting access to, the company will also do a background check and a credit check on all aspiring members. Porsche is taking that approach with its cars as well, which is why it has launched Porsche Passport, a new sports auto and SUV subscription programme, in the United States.

The Passport subscription program is part of Porsche's vision to give customers the flexibility of the subscription model while allowing them to fulfill their aspirations to drive sports cars.

Higher-end vehicle makers also need to come up with imaginative ways to persuade people in to their cars as mainstream cars become more like simple transport devices, and Porsche thinks it's come up with a solution - Porsche Passport.

Porsche Passport is now being rolled out in Atlanta - Porsche's USA base - but if it works it will spread across the States and, no doubt, to Europe too.

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