Prime Is Now Half-Price for Students

Remigio Civitarese
Ottobre 12, 2017

Amazon is targeting a new segment of shoppers - teenagers. Teens can shop on the Amazon App and parents have the option to allow the purchase or not.

On the other end of the spectrum, the move could be seen as an effort to indoctrinate teens and get them addicted to Amazon early, before they become loyal to a competitor.

Teen logins allow teens to shop on their own and parents approve the order with a simple text.

Amazon in a statement Wednesday explained that if the parents are prime members, the teens can have individual access to most of the same benefits including movies, gaming through Twitch and free two-day shipping. Parents who want to avoid the approval step can set a preapproved spending limit on Amazon.

Amazon launched a new kind of account specifically for teens.

However, even in the cases where teens are allowed to place their own orders, parents can receive itemized notifications for every order and they're able to cancel or return items, as usual.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. Once received, the parent confirms which payment method and shipping address will be used for teens' orders. Amazon is trying to replicate that feeling for the digital generation.

Amazon has announced a new service that will open up its gargantuan ecommerce platform to millions more teenagers.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories. Parents are shown the item, how much it costs, and similar details, as well as any note about it the teen may have made.

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