You can now shop for Target stuff on your Google Home

Rodiano Bonacci
Ottobre 12, 2017

Besides, Google Assistant will soon be gaining functionality for online shopping, now shopping via Google Home and Assistant is only possible on Android TV.

In essence, the arrangement represents an expansion of Target's existing use of Google Express.

Target shoppers nationwide will now be able to make purchases on Google Express, after a successful test on the platform in California and NY, the company announced Thursday. We're also bringing shopping with the Google Assistant to your phone. Purchases from Target made over Google Express include free two-day delivery for orders over $35.

Also, the Google partnerships could give buyers of its smart speakers more selection and help keep up competition in the voice-shopping market.

Target customers will also be able to opt in to receive personalized recommendations and a quick re-order experience based on past Target purchases: so if you want more LaCroix sparkling water or Archer Farms trail mix, your Google Assistant will already know which size and variety you bought from Target last time.

Most of the capabilities of shopping through Google Express won't be available until 2018.

"We're excited to offer this service nationwide in time for the busy holiday season", Mike McNamara, Target's chief information and digital officer, said in a statement.

"Next year, we will also leverage our 4,700 USA stores and our fulfillment network to create customer experiences that don't now exist within voice shopping anywhere else", Marc Lore, head of Wal-Mart's USA e-commerce business, said in a blog post.

Today, for example, shopping for dry goods like coffee and paper towels through voice-enabled devices is more easily accomplished than picking out an outfit, where there are many more factors involved. Even Apple has one coming out this year.

Google's shopping service, Google Express has received new collaboration today, with the retail giant Target. Shoppers who want to reorder their favorites have to link their Walmart account to Google Express. To be sure, the penetration of Google Home devices in American households is still less than that of Amazon's Echo devices. And 29 percent of them use the device for some shopping, Forrester says.

Next year, Target plans to make its REDcard debit and credit cards available as payment options on Google Express, allowing those shoppers to take advantage of the card's five percent discount on orders and free shipping.

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