Samsung brings in Silicon Valley expert to make Bixby relevant

Rodiano Bonacci
Ottobre 13, 2017

Former vice chief of Samsung Research in America, Chung Eui-suk, is now the head of Samsung's service intelligence group at its headquarters in South Korea, having been appointed to over see the next steps for Bixby which will aim to reverse the lacklustre response the virtual assistant has had, according to the Korean Herald. Samsung has tweaked its personnel arrangement, bringing in expert Eui-suk Chung from Silicon Valley to work alongside its mobile division research lead Injong Rhee. Rhee In-jong, Samsung mobile's chief technology officer, who had spearheaded Bixby both in Korean and English versions, will reportedly be in charge of smartphone development excluding Bixby.

Today's report sure hammers home this idea that Bixby hasn't exactly been well-received.

Samsung's new voice assistant, Bixby, is much more loathed than loved, making it rather urgent that the 4-month-old service gets an upgrade to help it win over new and current users.

Furthermore, the outlet has stated that we could see a new version of Bixby arrive at Samsung's Developer Conference that is being held later this month.

Samsung's mobile business chief Koh Dong-jin admitted Bixby's room for improvement, saying, "We will supplement the incomplete parts of Bixby 1.0 at Bixby 2.0", at a local media conference for launching Galaxy Note 8. They are thought to offer more developer participation going forward, as well as expand into additional third party services and products, including those that aren't smartphones.

His appointment is seen by some industry watchers as a virtual replacement of the head of Bixby development.

Prior to its release Samsung talked a big talk about how useful Bixby would be, but on its actual release, the application had very limited functionality.

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