So, IGN acquired Humble Bundle

Rodiano Bonacci
Ottobre 13, 2017

Humble has announced that the company has been acquired by IGN, though no significant staffing changes or alterations to the company's business model seem to be in place yet.

"We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity", writes Humble CoFounder and CEO Jeffrey Rosen.

It'd be silly to expect no changes, but my guess for the near future is that IGN will be looking to incorporate bundles with its IGN Prime subscription plans as an added perk.

"If it's not broken, don't fix it", IGN executive VP Mitch Galbraith told Gamasutra. When our parents found out that our "big idea" was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. As long as the company keeps up its good deeds and IGN doesn't try to reinvent the wheel too much, it will likely continue to be the most successful and high-profile charitable endeavor in gaming history.

IGN, founded in 1996 as Imagine Games Network, is one of the most popular video game news websites with over 68 million monthly users on their website and apps with 9 million subscribed on YouTube and 16 million on social networks. For those unfamiliar with Humble Bundle, it started as a semi-regular offering of bundles of indie games to raise money for charity.

Consumers could name their price for each bundle and even determine how much of their money went to charity, the developers, and the Humble Bundle organizers.

Ever since that first Humble Bundle launched years ago, the company has grown into something of a giant in the space.

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