Billboard just gave Spotify and Apple Music an advantage in chart counts

Rodiano Bonacci
Ottobre 21, 2017

These days, things aren't almost as clear-cut as listeners consume music across multiple platforms.

Billboard has today announced that it is changing the way its influential music charts deal with streaming, a move seemingly sparked by a controversial YouTube video put up by artist Post Malone's label that helped his song reach the No. 1 spot on the Hot 100.

"The shift to a multi-level streaming approach to Billboard's chart methodology is a reflection of how music is now being consumed on streaming services, migrating from a pure on-demand experience to a more diverse selection of listening preferences (including playlists and radio), and the various options in which a consumer can access music based on their subscription commitment", the magazine said in a statement.

In 2018, Billboard will have multiple weighted tiers of streaming plays for the Hot 100, which take into account paid subscription streams, ad-supported streams, and programmed streams.

Beginning in 2018, plays occurring on paid subscription-based services (such as Amazon Music and Apple Music) or on the paid subscription tiers of hybrid paid/ad-supported platforms (such as SoundCloud and Spotify) will be given more weight in chart calculations than those plays on pure ad-supported services (such as YouTube) or on the non-paid tiers of hybrid paid/ad-supported services. The site reports that "all-genre radio airplay and digital songs sales data" will be the categories they analyze when determining which tracks go on their list. The Billboard 200, meanwhile, will include two tiers of on-demand audio streams - paid subscription audio streams and ad-supported audio streams. After all, it's the exact same song. Maybe that's the overall, underlying goal here?

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