YouTube now selling you Ticketmaster tickets

Remigio Civitarese
Novembre 15, 2017

Starting today, the Google-owned company will begin featuring hundreds of artists' upcoming USA tour dates on their YouTube videos beneath the video's description. Tapping the shows link will expand a list of tour dates, starting with the show soonest and nearest the user.

"At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans - the ones who not only watch and listen to videos but are also willing to pay to see live performances", YouTube noted in a blog post. There are future plans to expand worldwide but no timeline has been announced. To view more or purchase, simply press "Tickets" to be directed to Ticketmaster's full website.

However, Ticketmaster's deal is not exclusive to YouTube, the company also integrated with Spotify past year.

For now, the partnership between Ticketmaster, YouTube and select artists is only rolling out in North America. In addition to removing videos that directly preach hate or seek to incite violence, the company will remove videos of named terrorists - unless the content is journalistic or educational in nature, such as documentaries and news reports. This joint integration allows users to learn more about upcoming and nearby concert listings while listening to the artist, and if they so choose, jump directly to Ticketmaster to purchase tickets.

The move to also go live on YouTube makes sense, given that one of its bigger use cases is music discovery and streaming - so much so that it has its own dedicated mobile app, and offline video streaming is packaged as a part of a YouTube Red subscription.

The new experience is available on an artist's official music video on YouTube, meaning VEVO pages and artist channels. The feature appears to be live in both the YouTube mobile app and on the web-based version.

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