'Ultra Violet' makes Pantone's pick for color of the year

Brunilde Fioravanti
Dicembre 7, 2017

The shade of purple (officially PANTONE 18-3838) has nabbed the honor of Pantone's Color of the Year, replacing Greenery, the hue of 2017. Enigmatic purples have always been symbolic of counterculture, unconventionality and artistic brilliance, noted Pantone.

The Pantone Color Institute's executive director, Leatrice Eiseman had this to say: "Weare living in a time that requires inventiveness and imagination".

It's also said to reflect creativity, individuality and non-conformity, with a link to music icons including Prince, who was honoured with his own purple colour "Love Symbol #2" in August, and Jimi Hendrix, who played "Purple Haze" in concert days before his death in 1970.

Revealed earlier today, the Ultra Violet colour is described by Pantone as "a dramatically provocative and thoughtful purple shade".

This year's choice speaks to a mystical or spiritual quality, the brand said, because of its association with mindfulness practices and the use of purple-toned lighting to inspire a connection in meditation. "As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence".

The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. It is this kind of creative inspiration that is indigenous to PANTONE18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.

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