Viagra goes generic: Pfizer to launch own little white pill

Modesto Morganelli
Dicembre 7, 2017

Pfizer is introducing a lower-cost generic Viagra.

The move is meant to head off what could be large losses in sales when the first generic version of the impotence pill is released by a competitor next week, ABC News reports.

Pfizer's generic version will be available as of Monday at half the $65-a-pill price of Viagra. Generic maker Teva Pharmaceuticals will start selling its version on the same day, though it hasn't announced the price. AP also notes that next summer, when more generic impotence pills have flooded the market, prices could drop by as much as 90 percent.

Patients are paying fortunes.

Viagra was launched in 1998 as the first pill to treat male impotence. It suddenly transformed many aging men's bedroom frustrations, bringing these problems out in the open as something that could be easily treated, compared to penile implants and injections. It is now the second most-popular drug to treat erectile dysfunction behind Eli Lilly's Cialis.

Pfizer claims that market research shows that 20% of customers are loyal to Viagra, so instead of giving up their sales, the company made a decision to put forward its own generic brand while fighting to keep men on the little blue pills.

Jim Sage, the president of USA brands for Pfizer Essential Health, says, "We believe the story for Viagra isn't done".

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