Redbox On Demand: What You Need To Know

Rodiano Bonacci
Dicembre 14, 2017

Redbox is bringing on-demand digital movies to its customers. Redbox, the movie, TV show and video game rental service found at local supermarkets and drug stores, revealed Redbox On Demand today. It also doesn't include films from Disney, which is now suing Redbox over distribution of digital download codes.

Titles available to rent at launch include Kingsman: The Golden Circle, Home Again, Detroit and All Saints, while Dunkirk, The Lego Ninjago Movie and Flatliners will be available for purchase.

Galen Smith, CEO of Redbox, stated: "Redbox provides our customers with choice - the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees". The service is launching in beta on iOS, Android, Apple TV, Chromecast, Roku, LG TVs, Samsung TVs, and the Redbox website.

Redbox, which has more than 41,500 self-service kiosks, installed over 1,500 net new rental kiosks in 2017.

Pricing for on-demand rentals starts as low as $3.99 for 48-hour video on-demand rentals and $9.99 for individual movie/TV sales. According to the complaint, Disney says that Redbox is buying and disassembling its "combo packs" to tell the DVDs and digital download codes separately.

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