BT, Sky ink content cross-supply agreement

Cornelia Mascio
Dicembre 15, 2017

Once this deal comes into effect, BT TV customers will be able to watch eleven Sky Sports channels, as well as channels like Sky Living, Sky One and Sky Atlantic, which hosts shows like Game of Thrones, Big Little Lies and Billions.

After years of talks Sky and BT have come to an agreement to sell each other's channels on their TV platforms.

Under the deal, BT will be able to sell NOW TV subscriptions to its customers, meaning there's no additional bill needed, mirroring arrangements it has with Netflix.

The companies said the multi-year deal was expected to be available from early 2019.

Now TV offers Sky's most popular content, including Sky Sports, Sky Cinema and Sky Atlantic.

BT Sport has close to five million viewers on BT TV, Virgin TV and through the existing agreement with Sky.

What that means in practical terms is that the full Now TV service will be integrated into BT TV's set-top box, where BT will sell subscriptions directly to its customers.

"This is an important day for BT and for our customers, who will be able to enjoy a whole range of Sky's sport and entertainment programming on their BT TV boxes", said BT's chief executive Gavin Patterson.

While BT and Sky are fierce rivals, the desire to work together for mutual benefit reflects a background in which they face increasing competition from the major tech companies for TV rights.

"This is all part of our stated strategy to enhance our customer offering, to broaden our appeal and to open up new revenue streams for our business".

At present, BT TV customers can only buy some Sky Sports services as a bolt-on for £27.50 per month. "We feel that now is the right time to broaden the ways in which we distribute BT Sport".

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