Three Sponsors End Deals With USA Gymnastics After Sexual Assault Allegations

Brunilde Fioravanti
Dicembre 16, 2017

Because of the inaction of USAG to protect its gymnasts from the criminal activity of a former team doctor, three major sponsors are now withdrawing their funding: Proctor & Gamble, Hershey's and Under Armor, according to ESPN's Darren Rovell.

Under Armour, who signed an eight-year deal with USA Gymnastics in 2013, wants to end their sponsorship early even though they are expected to outfit the athletes through the 2020 Summer Games, an unidentified source told ESPN.

The Orange Country Register first reported that Procter & Gamble and Kellogg's were dropping their sponsorships. There have been no renewal negotiations with Hershey's where there are 16 days left on its contract. Procter & Gamble told ESPN that the company is evaluating whether to renew its partnership next spring, but previous partnership terms were met.

The allegations are directed towards former team doctor Larry Nassar, who is now serving a 60-year sentence for possession of child pornography. Nassar worked for USA Gymnastics from 1986 to 2015.

Officials with AT&T and NBC Sports, as well as a spokesperson for USA Gymnastics, didn't immediately respond to requests for comment.

Michigan State on Friday announced a $10 million fund to be used for counseling and mental health services for those who spoke out against Dr. Larry Nassar.

One USA Gymnastics executive, president Steve Penny, has lost his job after the sexual assault accusations.

Manly said he was surprised that the USOC, which is named as a defendant in the lawsuits, hasn't done more, not only on a moral basis but also to protect its future financial interests.

Earlier this month, Nassar was sentenced to 60 years in federal prison for possessing child pornography.

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