Vince McMahon's new company takes over 'XFL' trademark from WWE

Paola Ditto
Dicembre 22, 2017

Rumors have surfaced that WWE boss Vince McMahon is looking to revive the XFL, and there are now receipts indicating he's well on his way.

WWE informed the Securities and Exchange Commission that the wrestling promoter had sold 3.34 million shares of the company, worth around $US100 million.

A report Friday night on Twitter said an announcement about bringing back the XFL may come next month.

Less than a week after a WWE spokesman issued a statement to Deadspin that left the door open for the return of the defunct professional football league, McMahon and his new, self-funded Alpha Entertainment venture have taken over filings for five different trademarks of "XFL", ESPN's Darren Rovell reported Thursday.

He did so, the filing noted, "primarily to fund a separate entity from the Company, Alpha Entertainment LLC, which Mr. McMahon established to explore investment opportunities across the sports and entertainment landscapes, including professional football". The trademarks, which were "abandoned" between 2002 and 2005, also cover merchandise related to a potential league. And they aren't the only ones being used to try to identify a professional football league under Alpha, as McMahon and Co. are also seeking the rights to "URFL", per Rovell.

Brad Shepard of Nation One News reported that same day McMahon was looking to bring the XFL back and could make an announcement on January 25, which would also coincide with WWE's Royal Rumble pay-per-view that will take place in Philadelphia three days later.

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