Matt Damon wants you to drink beer-for a good cause

Cornelia Mascio
Gennaio 19, 2018

Over the years, Anheuser-Busch InBev's Super Bowl ads have sought to make viewers laugh at its jokes or bond with lovable animals like puppies and Clydesdales.

The "Make Your Super Bowl Party Matter" ad will premiere on television during Super Bowl LII Feb. 4, but you can get an early look above.

Now in its fourth year, the "Buy a Lady a Drink" campaign was developed by Stella Artois and to help end the global water crisis and provide an opportunity for consumers to contribute to the cause. Stella has worked with for four years to release these limited-edition charity chalices. "I feel very privileged to work on a campaign that will help build a better world for millions of people". Showcasing the Stella Artois Limited-Edition Chalice, which has been the centerpiece of the campaign since its inception in 2015, the ad invites viewers to help end the global water crisis by purchasing a Chalice, ultimately giving time back to those whose daily life revolves around the journey to find water. "If just one-percent of you watching this buys one, we can give clean water to one million people for five years".

Damon and Gary White founded more than 25 years ago with the desire to develop and implement solutions to the lack of clean, sanitary water in the developing world.

Matt Damon Challenges Super Bowl Fan To Give The Gift Of Clean Water In Stella Artois Ad
Super Bowl52: Matt Damon speaks on Stella Artois's ad.

We're looking forward to it! Over the past 3 years, we've directly donated $8 million to, and the Chalices raised an additional $1 million.

The chalices will feature designs from artists Silvana Avila from Mexico, Janine Shroff from India and Monica Ramos from the Philippines. He also said in the statement when he announced the new campaign.

Now through April 15 of this year, each purchase of a Stella Artois (or Stella Artois Cidre) 12-pack (bottles or cans) will go to help provide 12 months of clean water for one person in the developing world. For each pint of bottle bought in bars, Stella will donate enough to provide one month of clean water.

Stella is also putting on sale a specially designed version of its iconic chalice glasses. Each chalice purchase translates into a donation that will provide five years of clean water, according to the brand.The ad marks Stella's first Super Bowl appearance since 2011 ("Crying Jean").

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