Online Petition Calls For a Rollback on Snapchat's Latest Update

Rodiano Bonacci
Febbraio 15, 2018

"There is a general level of annoyance among users and many have chose to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that's how annoying this new update has become".

Nick Cicero, founder and CEO of social video analytics software, Delmondo said in a statement that, "the new native analytics are a win all around".

New feature has been introduced to Snapchat for the first time, as the company just recently offered some concessions for the influencers to other court of social media platforms.

"Many "new features" are useless or defeats the original purposes Snapchat has had for the past years".

Evan Spiegel, Snapchat's founder in a blog post wrote that fake news being propagated was on the increase and separating the two was an effort to combat that trend.

The petition, posted to Change.org, claimed many users are trying to revert to older versions of the app.

Model Chrissie Teigen tweeted that she didn't like feeling that her followers no longer felt like "friends" as a result.

The update now sees users swipe left to see content and interactions with friends, and swipe right to see news and other public content.

Kylie Jenner asked her Twitter followers what they thought of the changes, and then agreed with a follower who replied that they hated it.

"We hope the community will enjoy it once they settle in", the firm said.

Debra Aho Williamson, an analyst at eMarketer, said of the complaints about the app update: "We're watching users' reaction to Snapchat's redesign very closely, but at this point we don't see it having an impact on usage among young people".

"But I don't think this large Silicon Valley company is going to take notice of a petition".

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