Craig Mack, Rapper Known For 'Flava In Ya Ear,' Dead At 46

Brunilde Fioravanti
Marzo 13, 2018

The success of the album was propelled by Flava In Ya Ear - especially the remix, which featured verses from Notorious BIG, LL Cool J and Busta Rhymes.

Several members of the hip hop community have already taken to to social media in the early hours of Tuesday morning to voice their condolences.

The rapper's follow-up album "Operation: Get Down", released by Street Life records in 1995 was unable to spawn a single anywhere near to the success of "Flava In Ya Ear". He just reached out a couple of weeks ago for me to speak on his documentary about his life.

"Because Craig was my roadie on tour". He would set up & break down my turntables every night on tour.

According to a post on Funkmaster Flex's Instagram page, Craig Mack, whose government name was Alvin Toney, died on March 12.

Impressed with his contribution, Combs offered him a recording contract and released Mack's laid-back debut album, Project: Funk da World, in 1994.

"Flava In Ya Ear" has come to be considered a hip-hop classic, even appearing in a recent vehicle ad as motivational music, and Mack himself has become an icon of the early "90s heyday of Bad Boy Records" initial breakout years.

"I'm devastated over the news of Craig Mack", he wrote on Twitter.

Rapper Biz Markie also paid tribute, saying: "He had two flawless singles and the platonic rap remix". Regardless of what happened later in his career, "Flava in Ya Ear" will always be a hip-hop classic. God bless my friend.

'He was prepared for whatever comes, to go home to the Lord.

Mack, 46, was part of Puff Daddy's Bad Boy Entertainment in the 1990s and gained prominence with the record label at that time. "He wasn't scared. He was ready".

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