Honda Accord sales aren't off to a great start

Rodiano Bonacci
Marzo 13, 2018

According to Automotive News, Honda had a a 104-day supply of the new Accord on March 1, which is much higher than industry standards.

The latest Accord, which launched the same year as a redesigned version of its US arch-rival the Toyota Camry, has won numerous awards for its styling, driving and handling qualities, and features.

Despite Honda putting together a formidable package in the 2018 Accord, dealers across the United States are having trouble selling the auto, and not just because of the struggling midsize saloon segment.

When Automotive News ran the numbers, it found that a 36-month lease on a base Honda Accord cost $249 a month with $3,199 down. But the Camry is available for lease in Los Angeles for $219 a month with $1,999 down. Many dealers are declining further Accord shipments from the factory since their lots are already full of unsold models. In Miami qualified buyers can lease a Camry for $199 per month with $3,198 down. At the same time, Case's dealerships haven't been the only ones passing up on bringing in more Accords. "If they start piling up, I certainly will shut them off". And while the 55,503 Camrys sold through February marked a 16.1-percent increase for the year, Honda's only sold 37,430 Accords, a 12.9-percent decrease.

But while several dealers said they thought Honda needed to find a way to make Accord leases more competitive, one dealer disagreed.

"We continue to work collaboratively with our dealer partners and appreciate our ongoing dialogue with them to ensure the overall value proposition with each of our products is competitive in the marketplace", A Honda spokeswoman stated in an emailed statement to Automotive News. Last-generation Accords were also less expensive, meaning it costs more to lease a new Accord than it did back in 2015. "I get if the vehicle needs incentives because of a deficiency in the auto. If given the choice between better product and better incentives, I'll take better product all day long".

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