Google ban ads promoting cryptocurrency, initial coin offering in June

Cornelia Mascio
Marzo 14, 2018

Google will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of a broader crackdown on the marketing of a new breed of high-risk financial products.

The largest cryptocurrency by market value Bitcoin, pared an advance of about 2 per cent after Google's announcement.

Photo Tokens representing Bitcoin's virtual currency.

Added policies to curtail ads relating to financially risky moves with cryptocurrencies, foreign exchanges and other unregulated or speculative areas.

Facebook, Google's primary rival for ad dollars, banned ads for cryptocurrencies in January. Right now, Google queries for terms like "binary options" and "buy bitcoin" produce four ads at the top of the results.

According to her, last year, Google removed 320,000 publishers from its ad network for violating the publisher policies, and blocked almost 90,000 websites and 700,000 mobile apps.She said the technology firm also introduced new technology that allows it to remove Google ads from more than two million URLs each month, adding: "Page-level enforcement technology allows us to better protect our advertisers by removing more ads from more sites while also minimizing the impact on legitimate publishers".

A Google spokeswoman said the company's policies will try to anticipate workarounds like that. That's up from 1.7 billion in 2016.Google's updated policy came with the release of its annual "bad ads" report, a review of the number of malicious, deceptive and controversial ads Google scrubs from its massive search, display and video network.

Last year, for instance, Google pulled 79 million ads for luring online clickers to websites with malware.

Online ads enable all sorts of free services online, including search and social networks and the article you're reading now, but Google is working harder than ever to keep the bad ones at bay. Google is also accelerating a push against misleading content.

Stansfield revealed that many website owners used the firm's advertising platforms, like AdSense, to run Google ads on their sites and content and make money.She said Google paid $12.6 billion back to the publishing partners in its ad network previous year.

More than 7,000 AdWords accounts for "tabloid cloaking" violations, up from 1,400 in 2016.

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