Can't get a millennial railcard? Virgin 'avo' solution

Cornelia Mascio
Marzo 15, 2018

But one thing they probably love more is cheap train tickets, proven by the super fast sell-out of the 26 - 30 millennial railcard yesterday.

Just 10,000 cards were made available for the trial, despite more than five million Brits eligible for the scheme.

Avocados are used to being the centre of attention and the darling of every self-respecting millennial's eye, but their popularity looks set to rise to another notch after a train company offered young people discounted tickets if they turn up brandishing the green fruit.

The brand, which developed the stunt in-house, took to social media last night to promote the offer.

A marketing gimmick pitched to those who missed out on the so-called "millennial railcard", the "Avocard" promotion is only valid on Virgin Trains West Coast services between 13 and 20 March 2018.

Emily Thomas, from London, wrote: 'Getting a 26-30 railcard is worse than getting a Glastonbury ticket.

'Introducing the #avocard, our very own temporary railcard'.

Among those to hit back at the rail firm was Twitter user Catriona Gilmour, who wrote: 'I can see what you're trying to do, but it really feels like you're taking the p***'.

The 10,000 railcards released by the Rail Delivery Group at about 7am on a "first come first served" basis are enough for just one in 500 of the eligible population. Please bear with us, we've got the whole team working on it'.

Virgin Trains West Coast are offering 26 to 30-year-olds a discount on train travel if they show an avocado at the ticket office, dubbed an "Avocard".

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