Google Prioritising News For Subscribers In Search Results

Remigio Civitarese
Marzo 15, 2018

Google plans to prioritize news articles in search results for users who already subscribe to those news outlets, Bloomberg reported Tuesday.

The Alphabet unit will also begin sharing data with media companies on who's most likely to buy a subscription, Bloomberg reported, citing anonymous sources. Google executives plan to disclose specific details at an event in NY on March 20, the sources said. Google declined to comment. The initiative shows Silicon Valley's ongoing efforts to improve its relations with the media.

Facebook has recently made major changes to its newsfeed algorithm, which are expected to shrink publishers online. The social network, however, helps the media in other ways. In October, the company started testing Instant Articles payments, allowing publishers to receive direct payments and retain overall revenue.

Apple (AAPL), meanwhile, bought Texture, a digital magazine service, this week in what the company said was a sign that it's committed to supporting quality journalism.

Several publishers, including The Wall Street Journal, New York Times and the Washington Post, are focusing on getting readers to pay for their content as it becomes more hard to support newsrooms with advertising revenue.

Google's AMP program, which hosts articles on its servers instead of publishers' websites so they load faster, has won praise for helping drive more subscriptions, but "revenue has been slow to build", the group said in a January report.

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