Amazon GameOn gives competitive gamers actual Amazon prizes

Rodiano Bonacci
Marzo 19, 2018

Amazon GameOn is meant to gives developers a tools to drive engagement, increase monetization, and attract more players by offering real-world prizes fulfilled by Amazon or other in-game rewards. Lately, Amazon has been heavily promoting - to developers and players alike - the idea of competitive gaming that doesn't necessarily rise to the level of eSports. "GameOn now supports leaderboards, leagues, and multi-round competitions, and gives you the flexibility to create custom events such as local and regional competitions", said Reggie Martin, Amazon's senior product manager for the company's mobile esports division.

There are now a handful of developers tapping into GameOn, such as Game Insight, Eden Games, Umbrella Games. In terms of physical prizes from Amazon, they will only be available in the United States when launched. It will allow developers to create competition with real-world prizes fulfilled by Amazon. "We built Amazon GameOn to give developers simple, yet powerful tools to foster community through competitive gameplay".

nWay, the developer of free-to-play mobile multiplayer games, started integrating Amazon GameOn competitions into Saban's Power Rangers: Legacy Wars.

The GameOn service runs off of AWS cloud infrastructure and works on all operating systems. "We were particularly drawn to the real-world prizing aspect of GameOn".

Stay up-to-date with us on the latest news from GDC 2018! "We want to break that boundary", Marja Koopmans, Amazon's general manager for competitive gaming, told CNBC in an interview. After that, the first 35,000 tournament plays per month will be free, after which they're $0.003 a pop.

This may appeal to teams looking for an off-the-shelf solution that helps players compete against one another across platforms, and Amazon is hoping to draw devs into trying GameOn by offering it for free until May 1st. A few developers have already jumped on board, Amazon says, including Eden Games (developers of Gear Club, pictured up top), Vector Unit (developers of Beach Buggy Racing) and Lima Sky (of Doodle Jump fame). Physical prizing fulfilled by Amazon will only be available in the launch.

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