Myntra acquires Bangalore-based consumer-tech startup Witworks

Modesto Morganelli
Aprile 16, 2018

Myntra has announced that it has acquired a Bangalore-based technology startup Witworks on Monday. As part of the acquisition, the Flipkart-owned company has inducted the Witworks team into its Innovation Labs to to augment its product development capabilities.

Witworks Consumer Technologies was founded in 2014 by Somnath Meher, Ankit DP and Chandrashekhar Iyer, alumni of IIT-Kharagpur. The company focuses on producing smart wearable devices and software.

"According to a statement released by the company, Myntra Chief Technology Officer Jeyandran Venugopal said, "(Smart) wearables is now a Rs 300 crore industry in India and is growing rapidly, with online contributing 60 per cent to the total business. It unveiled its flagship wearable device, the Blink Watch in 2016, which operates on their voice-based platform, Marvin OS. "This acquisition will help us to solidify our position in this segment and enable us to develop and launch cutting edge wearable", said Jeyandran Venugopal, Chief Technology Officer at Myntra. That year it also acquired Cubeit, a firm that facilitates content aggregation on mobile devices. In 2013, it also acquired USA -based firm Fitiquette which had created a virtual fitting room technology.

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