Bristol Rugby Change Their Name Ahead Of Promotion To The Premiership

Remigio Civitarese
Aprile 17, 2018

"I firmly believe that with the backing of Steve Lansdown and our magnificent supporters, we are capable of delivering a bright new era for Bristol Bears, certainly the most exciting period in this club's long history".

Bristol Rugby have confirmed they will rebrand as Bristol Bears ahead of their return to the Aviva Premiership next season.

They have also unveiled new home and away kits with the Bristol Bears logo.

Lansdown said the rebranding is part of an effort to increase the number of supporters attending games at Ashton Gate to 25,000 from a base of about 14,000 now.

In the official statement this afternoon Bristol say: "Over the last eighteen months, the club has carefully considered how best to shape its long-term future".

Discussing the decision in a press release, Bristol owner Steve Lansdown revealed the process of rebranding the club had been planned for some time.

Bristol hope that the "ground-breaking" decision will attract a "new generation of supporters" and "inspire success" on and off the field.

"We have to be prepared to break the mould and be relentless in driving the progression of this rugby club. We believe the Bristol Bears brand will open up new markets - both domestically and overseas - as we embark on an exciting new chapter".

Lansdown added: "The development of the brand expands our appeal to a global audience at a time when the appetite for professional rugby is growing in worldwide markets".

Lansdown said that the changes - "alongside the matchday improvements to Ashton Gate and the continued engagement with local schools and our community" - were critical to the club's long-term success.

Watch episode one of Rugby Explorer with Jim Hamilton.

Altre relazioniGrafFiotech

Discuti questo articolo

Segui i nostri GIORNALE