EA Pledges to 'be better' After Star Wars: Battlefront 2 Debacle

Remigio Civitarese
Aprile 17, 2018

But why did EA even try to monetize Battlefront II the way it did?

"We have to take action and show people that we're serious about building the best possible products, that we're serious about treating the players fair, and we're here to make the best possible entertainment that we can, and in the cases where we don't get it right, we just have to listen and learn from it and be better".

As microtransactions and loot boxes became more of a necessity to improve teams and climb through the ranks of the Resistance or the Empire, the consensus was that some players were gaining an unfair advantage through the use of real money. Söderlund says "We have taken significant steps as a company to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market".

EA was quick to respond and shift things up by shutting off microtransactions.but it'd only be a temporary move to buy time for progression rebalancing. Premium currency is due to return next week, but the new progression system is much better.

"I'd be lying to you if I said that what's happened with Battlefront and what's happened with everything surrounding loot boxes and these things haven't had an effect on EA as a company and an effect on us as management", Söderlund says. "It doesn't mean we will stop", Soderlund explains. Obviously the big changes made by cutting out these in-game purchases were undesirable for EA, so it will be "very cautious" in future productions. Grabbing headlines for a different reason, the Star Wars gaming franchise inadvertently sparked the fiery debate around the use of loot boxes in games.

EA tried tweaking its revenue formula and failed, and now has to rely on the tried-and-true methods for future live service games like Anthem.but there's also the possibility they try something new with other titles too.

The next Battlefield game is slated to release sometime in 2018, and Anthem will launch in Q1 2019.

"For games that come next, for Battlefield or for Anthem, [players have] made it very clear that we can't afford to make similar mistakes", Soderlund says.

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