Holly Willoughby has just announced that she is launching her own brand

Brunilde Fioravanti
Aprile 17, 2018

Holly Willoughby has left fans gobsmacked after sharing a stunning swimsuit photo from her recent holiday.

She said: "So.finally I get to tell you about something I've been working on passionately and secretly for a long time".

'This is TRULY, my new lifestyle brand that launches in the Autumn...

Taking to Instagram, the ITV star announced the launch of her new lifestyle brand, due to be released this Autumn. "Let the adventure begin!"

Following that are a number of tabs you can choose from including Home, Fashion, Baby, Wellness, Living and Travel.

I'd love you to be part of the Truly family so please register here truly.co.uk to find out more and keep updated on all things TRULY.

She's gone on to explain that it will be a lifestyle blog and brand as well as having its own charitable foundation - sounds good to us!

On the Truly website, it reads: "It's about handsome things that are of the highest quality, surprisingly affordable and created to make your life easier".

She continued: "For me, being a woman, it's nice to have a space where you can have that honest, open conversation that isn't too militant or frightening or one-way".

People have often compared Holly to Gwyneth Paltrow, and so when the publication caught wind of her new site, they were quick to ask if it was going to be the British version of Goop.

She added to the magazine: 'So the only things I've heard on This Morning about Goop, we had some sort of vagina steamer thing that you put on the toilet with herbs and stuff. As yet, on our list, there's no vagina steamer'.

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