Zuckerberg admits Facebook tracks non-users, sparking new outrage

Cornelia Mascio
Aprile 17, 2018

The challenge now is what to do about it.

In an update provided on its site, Facebook (NASDAQ:FB) is filling in some of the blanks left by CEO Mark Zuckerberg's testimony last week about what data the company collects when users aren't actively using Facebook. These remarks were officially released by The House Energy and Commerce Committy on Monday.

Facebook anticipates what it thinks you want to see and gives you plenty of it. Not if we are our own captors. In his testimony, Zuckerberg was either in denial or disingenuous about the huge role his company plays in our culture. At first, Zuckerberg repeated assurances already offered during his Senate testimony such as Facebook's general promise to extend GDPR required controls to US users.

In the year 2018, at the height of The Russia Scare, Facebook CEO Mark Zuckerberg was hauled in front of a tribunal of tech-illiterate politicians and asked to explain himself. These restrictions will severely limit what data can be collected as well as how long it can be retained.

The wholesale, planet-wide exploitation of personal data has dark implications, Tufekci said: "We could enter into a phase of "surveillance authoritarianism, ' where we don't face (George Orwell's) '1984" model, where there's open totalitarianism, where we're dragged off in the middle of the night".

It's hard to get out of Facebook's reach and a blog post by Facebook's product management director David Baser reiterates this in many ways.

I'll say it again: Each monitor is expected to keep track of what 100,000 Facebook users put on the site, even if the postings are for a mere minute or two in the middle of the night. Others openly criticized Zuckerberg's public apologies as nearly insincere given similar apologies he has offered after previous mistakes managing his growing company.

"Facebook's technological advances and scale appear to be significantly challenging the ability to understand its impact on society and may be creating numerous financial risks which could present material challenges to the company and its shareholders", the proposal says.

The St. Petersburg-based #Internet Research Agency has been accused of cyber meddling in the 2016 presidential election [VIDEO] and numbers have surfaced that supposed as many as 146 million Facebook users have received information from them.

"Your user agreement sucks", said Kennedy, describing a perfectly legal document that had already been subjected to an array of contractual regulations and was probably read by only a fraction of the social media giant's users.

Facebook opposed both, saying they "believe that our success is due in large part to the leadership" by Zuckerberg in its rebuttal to the "one vote per share" proposal. Indeed, while users are able to control content on their Facebook feeds through account settings, it is now abundantly clear that Facebook collects and retains a lot more information (and data) about users than the posted content on their user pages.

Zuckerberg said on Wednesday under questioning by USA representative Ben Lujá* that, for security reasons, Facebook also collects "data of people who have not signed up for Facebook posts". But if he continues to hoard user data and withhold enhanced features, that's something a new social network can (and should) exploit on a massive scale.

The company argued each individual user could be "aggrieved" differently, and must prove that they suffered an actual injury beyond a privacy right.

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