TVs are next after Xiaomi extends India smartphone market lead

Rodiano Bonacci
Aprile 24, 2018

India's mobile market has transformed with consumers' varying demands and constantly changing trends.

The Indian smartphone market also continues to consolidate, with smaller vendors finding it extremely hard to succeed in the face of Xiaomi's growing prominence.

Xiaomi continued to lead the Indian smartphone market with 31.1 per cent market share while Reliance Jio topped the feature phone market with a massive 35.8 per cent share in the first quarter of 2018, a new report has said.

Xiaomi's growth graph is quite inspirational and a benchmark for other OEMs. Vivo's market share declined from 11.9% during the same quarter in 2017. With this, India surpassed the USA to become the world's second-largest smartphone market after China.

Chinese newcomer Xiaomi continues to widen the market share gap in shipments with the Korean giant Samsung to claim the numero-uno position twice in a row.

"Xiaomi and Samsung alone captured 58% of the total smartphone market". Counterpoint Analyst Anshika Jain believes that Xiaomi's growing performance is driven by raising product-pull in the offline market, building upon its existing strong presence in the online space where it captured a record 57 percent share.

The market research firm said that Xiaomi's recently launched Redmi 5, Redmi 5 Plus and Redmi 5A have seen runaway success, with the Redmi 5A reaching record sales of 3.5 million in the quarter.

In the first quarter of 2017, 27 million smartphone units were shipped in the country and Indian smartphone market grew 12% YoY.

Oppo took third place with 2.8 million shipments, and Vivo fourth with 2.1 million shipments.

While its phones may not always be available to buyers due to flash sales with insufficient stocks, Xiaomi has continued its leadership in India in the first quarter of 2018 - surpassing Samsung and its homegrown competitors, as per the latest data released by two research firms.

India's mobile industry also played a significant role in the growth of Chinese OEMs. Adding to that Honor (146 percent), Xiaomi (134 percent) and OnePlus (112 percent) were the fastest growing smartphone brands in Q1 2018. The Chinese smartphone brand holds 5.6% market share, a decline from 9.9% during Q1 2017.

"Additionally, Jio has been aggressively promoting JioPhone as "India's free smartphone" though technically, a smart feature phone to attract the large base of 2G voice users which prefer the simpler feature phone form-factor".

Canalys said that Lenovo's smartphone shipments were just short of a million units, falling by more than 60% year on year, while Gionee shipped an all-time low of 150,000 units with shipments down 90% year on year.

Reliance Jio is making Indians fall in love with good old feature phones all over again.

China based Transsion Group (the holding group of Tecno, Itel and Infinix) has become the fifth largest player with four percent market share in Q1 2018 (combined for all three brands).

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