YouTube Expanding Music Credits on Videos

Remigio Civitarese
Mag 17, 2018

After adding a real time Trending chart for songs last week, YouTube today is beginning to roll out expanded artist, songwriter, label, and publisher credits on music videos.

The feature comes as artists have long just included this information on a video's description, thus resulting in a long scroll of information. It also provides more opportunities for artists and songwriters to reach YouTube's diverse audience, whether those viewers come to the platform for music videos, science experiments or beauty vlogs! According to Pitchfork, the platform's "music in this video" feature will include information about the producers, the writers, and the publishers in addition to the performing artist. The additions arrive as YouTube readies a music subscription service under the tutelage of global music head Lyor Cohen - which has been rumored since late a year ago.

The news is part of YouTube's wider efforts to build more bridges with rightsholders ahead of the relaunch of its YouTube Red and Google Play Music subscription services, which is expected to happen later this year.

Robert Ashcroft, CEO of British collecting society PRS for Music (and the co-coiner of the phrase 'transfer of value" as an alternative to the "value gap') also backed YouTube's move.

Martin Bandier, Chairman and CEO of Sony/ATV, the world's largest music-publishing company, said, "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked. So we're very excited that fans who discover music they love through UGC have an easier way to further engage with the artist and experience the official music video they've created for the music".

"It's great to see YouTube continuing to drive awareness of artists, songwriters and labels throughout the platform; significantly improving their discoverability to fans, subscribers and creators alike on their favourite videos", he said.

Björn Ulvaeus of Abba noted, "The songwriter is every bit as important as the artist and deserves recognition".

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