Apple shipped 600000 HomePod speakers during the first quarter of 2018

Rodiano Bonacci
Mag 18, 2018

One of those smart speaker manufacturers that achieved stronger growth than Amazon in the period was Google. That's way behind the 4 million Amazon's Echo sales and the 2.4 million orders for Google Home.

The analysts use the word "shipped", which may mean that the actual sales of smart speakers HomePod even less, writes The Verge.

In total, 9.2 million smart speakers were shipped in Q1, up from 2.4 million shipments during the same period a year earlier. That's up 278 percent over the same quarter of 2017, showing increasing consumer interest but still reflecting a small, niche market.

Jeff Bezos-led Amazon and internet giant Google accounted for 70% of the global smart speaker shipments in the first quarter of 2018, news agency IANS stated, citing a report by market research firm Strategy Analytics.

Inc. (AMZN) may be the leader in the smart speaker market thanks to Alexa, its voice-activated virtual assistant, but that hasn't stopped rivals from chipping away at its dominance.

Interest in smart home speakers is heating up: New sales figures show Amazon.com Inc. falling below 50 percent of the market for the first time as competitors led by Google Inc. have continued to grab more market share.

David Watkins, the Director at Strategy Analytics highlighted that Amazon and Google accounted for almost 70% of global smart speaker shipments in Q1 2018, although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter. Amazon was still the top contender, with shipments rising to 4 million from 2 million, but its market share nearly halved as competition in the sector heated up with the entrance of Alibaba, Apple and Xiaomi. "Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five".

Looking ahead, Strategy Analytics didn't say whether Apple could stage a stronger performance against Amazon or Google.

But if anything is clear, smart speakers are in vogue.

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