Elon Musk Has Plans to Shake Up the Media

Cornelia Mascio
Mag 26, 2018

"Thinking of calling it Pravda ..."

Now Tesla CEO Elon Musk is rebuke over a tweet, writes Phoebe Wall Howard of the Detroit Free Press.

"Problem is journos are under constant pressure to get max clicks and earn advertising dollars or get fired".

Musk then wrote a series of tweets lamenting the state of journalism and vowing to do something about it.

'Tricky situation, as Tesla doesn't advertise, but fossil fuel companies & gas/diesel vehicle companies are among world's biggest advertisers'.

Musk's latest attacks on media outlets which he views as unfriendly were seemingly prompted by Tesla-friendly comments by the very Tesla-friendly site Electrek. He said he may call it "Pravda", which was the name of the former Soviet Union Communist Party newspaper.

Shares of Tesla remain down 9 percent since the Silicon Valley company reported quarterly financial results on May 2, when Musk refused to answer queries from analysts and said "boring, bonehead questions are not cool".

Musk has repeatedly missed targets for Model 3 production, which Tesla is banking on to establish itself as a mass market seller of electric cars.

Musk ended the Wednesday tweetstorm with a sideswipe against the UAW, which has been trying to organize workers at Tesla's Fremont, California, plant.

Musk urged the media to promote the poll if "they didn't want Pravda to exist", then tweeted again, saying he may call the site "You're Right" instead. "But why pay union dues & give up stock options for nothing?" read Musk's tweet that the UAW complaint is based on.

Recently Consumer Reports (CR) tested the Tesla Model 3 and found that the auto had braking distances that were much longer than other vehicles in its class.

Tesla CEO Elon Musk has drawn flak for reportedly threatening employees who wanted to join the United Auto Workers (UAW) union. Wilma Liebman, who headed the agency during the Obama administration and has done legal work for the UAW, said she interpreted that as a warning the company would take away workers' stock options if they succeeded in organizing the factory.

In recent weeks, Tesla has faced a stream of departures by high executives as Model 3 production has fallen behind schedule, and Musk's unusual Twitter persona has not reassured Wall Street analysts that things are getting better at Tesla.

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