Target removes 'Baby Daddy' Father's Day card after criticism

Brunilde Fioravanti
Giugno 14, 2018

Inside, the card reads, "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!"

By June 12, other Target shoppers on social media claimed to have spotted the very same card at their local Target locations, with some echoing Saunders' sentiment that "Baby Daddy" is not a nice term. "We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we've caused".

Target is in the crosshair of a controversy over its "Baby Daddy" Father's Day cards.

Target has since responded saying the company did not mean to offend anyone and appreciates the feedback.

She said: 'You CANNOT be serious Target! "It's a term used to describe a deadbeat or absent parent", she wrote. "It's never our intent to offend any of our guests with the products we sell".

Target responded to customers' concerns in a Wednesday morning tweet, saying it never meant to offend shoppers.

Target doesn't manufacture the cards and American Greetings was not available for a comment, but Saunders hope to shed light on why the card upset her.

Target also will be pulling the cards from about 900 stores, according to a statement given to the Kansas City Star.

A shopper named Takeisha Saunders first posted an image of the card on May 31 and claimed it was the only card depicting a black couple.

Saunders thanked the store via Twitter but says many people were angry she was upset about the card at all.

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