Amazon brings Prime to Australia after geoblocking furore

Cornelia Mascio
Giugno 19, 2018

But Australian consumers living in the major metropolitan and regional cities will have a two-day wait before they can receive their deliveries. A Prime subscription costs $4.99 in Australia with an introductory offer that runs until 31 January 2019 before rising to $6.99.

Non-metro areas that don't qualify for free two-day delivery will have access to an expedited three- to five-day delivery option for no additional charge.

Its arrival builds on the Amazon Prime Video on-demand product that has been available since 2016.

Most countries where Amazon Prime is available have same or next day delivery.

Since the day before Amazon started taking orders in Australia, shares of the country's top department store chain, Myer Holdings Ltd, are down 41 percent. These will benefit from Prime free global delivery on orders over $49.

But Prime will offer more than streaming services.

Prime members can stream or download popular and award-winning Prime Original series such The Grand Tour, Golden Globe victor The Marvelous Mrs Maisel, Emmy victor The Man in the High Castle, American Gods, and Tom Clancy's Jack Ryan starring John Krasinski, which will premiere on August 31.

Amazon Prime includes access to Prime Video, for movies and TV shows, Twitch Prime, for a selection of games and Prime Reading for a selection of e-books.

Prime members will have exclusive access to special shopping deals from Australia's and the world's most popular brands.

Prime members can save money on all Prime eligible Priority deliveries, receiving deliveries in as fast as one day.

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