Amazon sells Aussies a way to beat geo-block with Prime

Cornelia Mascio
Giugno 19, 2018

Amazon Prime International's vice president Jamil Ghani said Australian customers would have "access to the widest selection of Prime benefits at launch for any country ever".

Prime members in Australia will get free delivery on millions of local and global items, access to exclusive and award-winning Prime Original series and other popular movies and TV shows with Prime Video, access to more than 1,000 e-books with Prime Reading, benefits for gamers with Twitch Prime, and access to discounted priority delivery.

Interestingly, A$6.99 (US$5.27) or A$59 (US$44.51) for the year, it's half the price of what USA customers are paying for the service.

Free delivery within two business days will cover nearly 90 per cent of the nation and free worldwide shipping is on offer for orders more than $49.

Two-day shipping is available in all major cities except Darwin, as well as and regional cities such as Albury-Wodonga, Bendigo, Gold Coast, Newcastle and more. "The extent of the Amazon impact will be determined by a more compelling range of first-party product and maintaining their low price position, as well as executing on its two-day delivery proposition".

Online shopping giant Amazon has launched its premium Prime delivery service in Australia, offering Aussies fast and free delivery. "This is just the beginning for Prime in Australia, as we will keep making Prime better, adding even more selection and benefits".

There is also an introductory offer of $4.99 a month, which is valid until January 31, 2019.

There is no minimum purchase to qualify for free delivery, however, it is only available on "Prime-eligible" products.

Amazon's Prime is available in several countries already and has 100 million members.

In the U.S., 70 percent of Americans with incomes of $150,000 or more who shop online have Amazon Prime memberships. Prime customers also get access to Prime Video which include access to Amazon originals including The Grand Tour, American Gods and The Man in the High Castle. Prime members can watch anytime, anywhere via the Prime Video app on mobile phones, tablets, select Smart TVs, game consoles, and Fire TV stick.

The start of Amazon Prime, which involves charging a monthly fee for free delivery, streaming content and other benefits, follows a timetable the world's biggest retailer laid out soon after opening for business in Australia in December.

"Prime is essential a loyalty program, it's a way to get consumer hooked to the convenience of ordering online", he said.

If you're interested you can head over to Amazon and kick off your 30-day trial of Amazon Prime now.

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