Warner Bros.' DC Strategy Is to Make Better Movies

Brunilde Fioravanti
Giugno 19, 2018

EW spoke to Warner Bros. film chairman Toby Emmerich, who was elevated to the post in January, about the company's DC Films division's next big title, Aquaman, and how it fits into the company's overall strategy moving forward... It's taking you to a different place and imagining it in a way you haven't seen before. And he built on the Fast and Furious franchise - his film [Furious 7] was the highest grossing one. His first thought? That the movie may not be ready in time for that December 21st date. But I don't think it was a reaction to what had come before.

"I think the good movies work better", Emmerich said. I remain optimistic about Aquaman, primarily because I'm a fan of James Wan's work, and I have faith in his abilities. One doesn't undermine the other to me. Make better movies. "I think the good movies work better", Emmerich says. It's an expensive movie.

I want to focus on Aquaman.

The studio is in a precarious position - having not exactly earned the trust of moviegoers and critics - but with a bit of patience and some careful planning, there's no reason the DCEU can't one day compete with the far-more successful Marvel Cinematic Universe.

"Just like how [director Patty Jenkins] brought her own sensibility to "Wonder Woman" - yet it was very connected [to "Justice League"] - that movie was very much a Patty Jenkins movie this is very much a James Wan movie", Emmerich said when asked if "Justice League" has changed the way Warner Bros. approaches its DCEU movies from a creative perspective.

"If you spend time with James and [Aquaman star Jason Momoa], they brought themselves to the party", he continued. During a recent in-depth interview, Emmerich got quite candid about the situation and, without outwardly saying some of the DC movies were bad, he made it clear they understand the movies need to be better in the future. And that comes through in the tone of this movie. I think it was them being true to themselves. What's the most anxious thought about Aquaman you'll admit to having? The executive explained he has started turning to his young daughters to gauge interest in his projects, and both of his daughters got excited for "Aquaman" after they saw a cut of the trailer. Kids are closer to the zeitgeist, everything is a raw nerve ending, they pick up on so many cultural subtleties it constantly blows my mind. And I think in a world of Rotten Tomatoes and social media, what's been proven the better the movie - particularly in the superhero genre - the better it performs. We're at a unique moment around the planet and certain types of movies are working better than others at this moment of time. "Somebody once said the best business strategy in motion pictures is quality". You can't hide the bacon anymore.

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